KHP Consulting is an integrated communications and marketing agency that develops and implements strategic solutions for some of the world’s most famous sporting outfits, athletes and brands. Founded by Katja Heim in 1985, KHP has pioneered many of the ways that people experience Formula 1 in particular - not only live but across a range of channels, many of which have become widely adopted today.
With particular expertise in motorsport, we work directly with teams, drivers, sponsors, promoters, rights holders and governing bodies in major championships such as the FIA Formula 1 World Championship, FIA World Endurance Championship, Porsche Supercup and the FIM MotoGP World Championship. We also promote and implement high-level business and sponsorship conferences and events for a range of companies, from financial institutions to governmental organisations.
PROVIDING A GENERAL OUTLINE OF WHAT CONSTITUTES A STANDARD FORMULA 1 GRAND PRIX WEEKEND FOR KHP CONSULTING IS NOT EASY. IN FACT, IT’S KIND OF IMPOSSIBLE. THE ONLY CONSISTENT THEME OF A RACE WEEKEND FOR THE TEAM IS ONE OF VARIETY. TOM COONEY, COMMUNICATIONS DIRECTOR AT KHP, TRIES TO SHOW US HOW HIS COMPANY’S GP WEEK LOOKS.
Putting the pedal to the metal took on an entirely new meaning Tuesday night at Circuit of the Americas.
Instead of Formula One machines, sleek sports cars or high-performance motorcycles screaming around the world-class track, nearly 500 bicyclists of all skill levels took leisurely rides on the 3.4-mile layout.
Circuit of the Americas has lined up its most ambitious racing schedule for 2017, starting with a U.S. sports car event this month.
Nine full racing weekends, two more than the previous high, are scheduled, and those don’t include the July 15-17 Corvette Invasion, which will draw thousands of cars from across a multistate region.
Circuit of the Americas officials are enjoying one long victory lap after pulling off a United States Grand Prix weekend that delivered in most every way.
In its fifth year in Austin, the Formula One event faced steady declines in attendance and negative imagery from the 2015 mudfest caused by torrential rains.
Innovative international marketer Katja Heim, this week named one of the most influential women in Formula One, is expected to become chief operating officer at Circuit of the Americas.