Sponsorship

Our sponsorship and consultancy division offers strategic advice, practical know-how and formidable negotiation experience in the matching of brands with properties

Our services include:

strategic insight into the role of sponsorship within the
communication mix

identification of the most appropriate sponsorship opportunities
for brands and sports properties

deal brokering

planning process to maximise associations

ongoing strategic consultancy

celebrity procurement

comprehensive activation programmes

The Type Of Sponsorship Deals We’ve Arranged

An ongoing relationship between Williams Formula One team and
the MacGregor clothing company

Casio watches’ partnership with the Red Bull F1 team, and
Sebastian Vettel

Gulf Finance House’s sponsorship of GP2’s championship winning team

Emirates Airlines shirt sponsorship of select tennis players
at Wimbledon

Union Properties’ involvement with the F1 in schools programme in
the Middle East, and their headline sponsorship of BIC Motor Sport Business Forum

MasterCard International team sponsorship of Jordan GP Racing

BP Castrol association with Ford World Rally Team

BMW China and Shanghai Circuit

A pro-celebrity golf event in Qatar featuring Omar Sheriff, Natalie Imbruglia, Carl Lewis, Sir Ian Botham, Anna Kournikova, Sir Steve Redgrave and Boris Becker