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MasterCard - sponsorship

After an earlier unsuccessful foray into F1 with the Lola team, MasterCard approached KHP to help it devise a re-entry strategy into this premier sport with its much sought-after global platform.

KHP evaluated the range of sponsorship opportunities in F1 and suggested a partnership with Jordan GP which delivered all the objectives as outlined by MasterCard. This relationship lasted six years, delivering significant value for MasterCard.

 

Thanks to KHP Consulting’s support we were able to better understand the world of Formula One and more effectively maximise its hospitality and contact marketing opportunities
Richard Child
Executive Vice President
MasterCard International
BERGER DES!GN, London