KHP were tasked with creating a VIP media event for 
sponsorship
KHP works both with existing rights holders and with companies aiming to develop their presence in sport. We develop acquisition strategies for clients as well as identifying relevant sports properties which reflect a client’s brand values and strategic objectives.
In Ford’s case, we helped them develop a business to business sponsorship strategy with long-term benefits for its rallying programme.
MasterCard, on the other hand, wanted to plan a strategic re-entry into F1 and we helped arrange a successful deal with Jordan GP.
BMW WilliamsF1 were delighted with our role in introducing them and subsequently assisting the team strike a deal with the promoters of the Chinese GP and the Chinese host broadcaster.