![]()
KHP brokered a sponsorship deal between the Shanghai International Circuit and CCTV, the official broadcaster for the Sinopec Chinese GP, with BMW WilliamsF1 for the 2004 F1 Grand Prix season. BMW WilliamsF1, winners of 16 World Championships, features the SIC/CCTV logo prominently on the nose of its new, radically designed FW26 race car.
This is a great opportunity for all parties as the logo on the F1 car creates an identifiable focal point for Chinese TV viewers and the platform to deliver SIC’s objective of educating and enthusing the Chinese public about F1. For BMW WilliamsF1, the partnership delivers significant share of voice in Chinese media coverage of the sport, and gives their partners privileged access to the vast and exciting Chinese market.
see also: BMW ORACLE - event management
BMW ORACLE - in-market exploitation