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Shanghai International Circuit - pr & communication

The promoters of the Sinopec Chinese GP appointed KHP to manage the PR and Communication programme in the run-up to the first ever F1 race to be held in Shanghai. Because of the huge worldwide interest in this event, a carefully thought out programme had to be planned and agreed with the Chinese authorities, taking into account the local social, cultural and historical background and the expectations of the international media.

In addition to this, our office in Shanghai is in charge of the Media Centre at the 200,000-seater circuit. This includes the logistics of making sure the 500-plus journalists are able to work in the best possible conditions at all times.
KHP have been retained by SIC to help promote, market and provide the logistics of setting up and running the media centre. As we approach the date of the inaugural Chinese Grand Prix, we have nothing but praise for the excellent work undertaken by KHP's staff in Shanghai as well as in London. They have been a fount of knowledge on all matters relating to Formula One and media management
Mao Xiaohan
President
Shanghai International Circuit Ltd
BERGER DES!GN, London