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Sauber Petronas - pr & communication

In a clever bid to introduce the Chinese media to the world of Formula One, KHP devised Shanghai Sauber Sights. Using Giancarlo Fisichella and Felipe Massa KHP co-ordinated a range of media activities from press conferences to photo shoots around the city's many famous landmarks.

This event provided a unique opportunity for the Chinese media to get a good grounding of the sport soon to be arriving in their country.
Needless to say it wasn't all work for Fisichella and Massa, both
drivers managed to take time out to experience the sights and sounds of China's fastest growing city.

KHP have been retained by SIC to help promote, market and provide the logistics of setting up and running the media centre. As we approach the date of the inaugural Chinese Grand Prix, we have nothing but praise for the excellent work undertaken by KHP's staff in Shanghai as well as in London. They have been a fount of knowledge on all matters relating to Formula One and media management
Mao Xiaohan
President
Shanghai International Circuit Ltd
BERGER DES!GN, London