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Porsche - pr & communication

Porsche Middle East tasked KHP with maximising the PR leverage of the second Bahrain Gulf Air Grand Prix. In order to best exploit the opportunity, KHP also organised a visually stunning cavalcade of 25 race specification Porsches that were driven through Bahrain.

KHP also assisted in the organisation of a press conference announcing the launch of the 2005 Porsche Michelin Supercup Series. The activity resulted in some unprecedented media coverage and a substantial increase in awareness for the series.

KHP have been retained by SIC to help promote, market and provide the logistics of setting up and running the media centre. As we approach the date of the inaugural Chinese Grand Prix, we have nothing but praise for the excellent work undertaken by KHP's staff in Shanghai as well as in London. They have been a fount of knowledge on all matters relating to Formula One and media management
Mao Xiaohan
President
Shanghai International Circuit Ltd
BERGER DES!GN, London