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Bahrain International Circuit - pr & communication

The Bahrain International Circuit asked KHP to handle a wide variety of sports marketing issues in the run-up and implementation of the inaugural F1 Grand Prix in the Middle East. In order to service the client effectively, we decided to open an office in Bahrain.

On the PR and Communication front, we devised a bespoke international and regional media strategy supported by the execution of stunt PR events. We also created a significant amount of background material for media use, ranging from VNRs to brochures.

For the Media Centre, we oversaw all the work relating to this area, which included more than 500 international journalists, guaranteeing the smooth operation of all aspects of the media programme at the circuit.

 

It has been a delight to work with KHP on a number of projects and I have always found their team to be innovative, quick-thinking and always ready to approach a problem from a new, and ultimately, successful angle
Martin Whitaker
General Manager
Bahrain International Circuit
BERGER DES!GN, London