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London and Bahrain New Staff

As the KHP offices grow inexorably around the world five more employees take up their positions in the ever growing team. Nick Garton, James Fraser, Anthony Perlman, Hanadi Al Felaji and Silke Schroeder are the five latest editions.

Nick Garton is the latest recruit to KHP’s PR team. Nick arrived from WPP-owned PRISM, where he handled various accounts including the Land Rover G4 Challenge, the launch of the new Ford Focus and both Olympus and Shell’s partnerships with Scuderia Ferrari Marlboro.

Over the last decade he has been a Formula One journalist and successful author, PR Manager at the Automobile Association, managed the UK Formula Ford and Fiesta Championships, was media delegate for the British Touring Car Championship and had numerous roles for Škoda Motorsport – from running the UK press office to managing the all-girl team on the 1997 Rally Great Britain

Now bringing his experience to bear on PR programmes for KHP globally, Nick actually trained to be a film-maker but has yet to regret a minute of his career in motor sport.

James Fraser
James joins KHP full time after his successful organisation of the Pro-Celebrity Race at the Gulf Air Bahrain Grand Prix in March 2006.  James brings a wealth of creative event production and logistical experience to the company having produced a range of high profile events throughout the world both for prestigious London based agencies and for his own base of corporate, celebrity and private clients in a freelance capacity.  No stranger to the world of F1, James has produced events in Monaco for Steinmetz Diamond Company and Jaguar Racing and hopes to make the Pro-Celebrity Race a successful support race feature on the Grand Prix calendar for years to come.

Anthony Perlman
The latest addition to KHP Middle East is Anthony Perlman who joins us from Gulf Oil International where he held the role of Global Brand and Marketing Manager.

Anthony is a marketing specialist with an honors degree in the subject, who joins us with a wealth of experience in the field.

A keen follower of motorsport, Anthony at one stage lived in Australia where he worked for the Australian Grand Prix office. Anthony arrives with a wide range of experience in Brand Management and CRM, having successfully delivered increased brand awareness and identity within both the business-to-business and retail sectors. He is relishing the prospect of adding value to the Bahrain GP and sees huge further potential for both its strengthening and further development.

Hanadi Al Felaji
Over the years, Hanadi has had worked for several diverse organisations. She worked for the Supreme Council for women as a youth specialist. ‘Proudly’ served the youth committee and has been instrumental in the organisation by facilitating numerous events, exhibitions and charity festivals throughout the Kingdom of Bahrain.

Hanadi is now based in the KHP Middle East office, whilst at the same time actively pursuing her Bachelors Degree in Computer Engineering. After couple of years of working with different companies she has found herself based in the Kingdom of Bahrain’s capital, Manama with KHP Middle East and is integral part of the marketing team.

Silke Schroeder
The KHP team has been further bolstered with the arrival of Silke Schröder at the London office as an intern. Silke arrives with a First in Business Management from New College Durham, after which she returned to her native Germany to take up a marketing role before winning a scholarship to attend the Westminster Business School in London. Here she received a Distinction in her Master of Arts course in Marketing Management, delivering a thesis on Sports Celebrity Endorsement and Luxury Fashion Brands.

Shortly after graduation Silke was snapped up by KHP Consulting to bring new depth to the marketing and events team.

Almost immediately upon joining KHP, ‘Silky’ was on her way to the Kingdom of Bahrain, where she has been the mastermind behind the Motorsport Art Exhibition and Jump Bahrain projects, part of the Yalla Bahrain! programme of sporting, cultural and community events.

Operating in F1’s very tough environment KHP have proved over and over again they can deliver beyond their client’s expectations
Bernie Ecclestone
President and CEO
Formula One Management Ltd
BERGER DES!GN, London