KHP were tasked with creating a VIP media event for 
One of KHP’s most interesting client’s MINI had a very successful weekend at the German Grand Prix in Hockenheim where the diminutive MINI CHALLENGE race series was acting as a support race the FIA Formula One™ world championship. KHP are contracted to provide lifestyle PR and media liaison for the BMW-owned brand and the MINI CHALLENGE race series.
Over the race weekend KHP co-ordinated camera crews, VIP’s and Formula One superstars to ensure that MINI maximised every possible opportunity at the most important race of their season.
Amongst the celebrities in attendance was Thomas Heinze, Germany’s answer to Daniel Craig, Ex-Playmate and now ProSieben presenter Charlotte
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Engelhardt and Former Formula One drivers Mark Surer and Christian Danner. BMW Sauber Formula 1 team driver Nick Heidfeld was also on hand for a PR stunt in the form of a cookery show hosted by German Hell’s Kitchen host - fiery Christian Rach in the MINI CHALLENGE team catering area at the German circuit.
With the addition of the Russ Swift Stunt Show, the stunt driver from the remake of the cult classic Italian Job and fashion shows at the MINI stand in the public vending area MINI offered something for everyone both on and off the track.