Diyar Al Muharraq
wi-tribe
Motor Sport Business Forum
Yalla Bahrain! 2008Seef PropertiesWorld Economic ForumMcGregor Fashion Group iSportUS-GCC Forum

KHP were tasked with creating a VIP media event for Diyar Al Muharraq
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KHP developed a holistic corporate and consumer PR and Communications strategy for wi-tribe
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The Motor Sport Business Forum is the must-attend event for motor sport’s global commercial community.
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KHP Middle East produced another spectacular event with the official inauguration of the Seef Mall West Expansion
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The Bahrain Economic Development Board tasked KHP with providing one of the highlights of the 2008 World Economic Forum annual meeting
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KHP Consulting is excited to see the coming together of the McGregor Fashion Group BV and the AT&T Williams team
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1-2/04/08, Kingdom of Bahrain: The Motor Sport Business Forum is the must-attend event for motor sport’s global commercial community. It offers a unique opportunity to listen to new ideas, discuss sponsorship initiatives, debate current issues, network with industry professionals and negotiate deals.

KHP Consulting were tasked by IM2 Events to create a profitable and appealing event based in the Kingdom of Bahrain, and for the first time, away from its original home of Monaco. It was also immensely important for KHP to encourage attendance of key players in both the business and motor sport community and to increase the co-operation of regional and international media, by highlighting the importance of international motor sport in the Middle East and the importance of Middle East investment in international motor sport.

KHP planned, organised, implemented and co-ordinated the conference venue, collateral and logistics including the official evening reception, and acquired sponsors and partners for the event including a 3 year title sponsorship deal with Union Properties Motor City.

The event was inaugurated by Shaikh Mohammed Bin Isa Al Khalifa, CEO of the Economic Development Board, and on day one a keynote address was given by David Richards, Chairman of Prodrive and Aston Martin. Ron Dennis, Chairman of McLaren Group, presented the keynote address on day two.

KHP were also responsible for all media inquiries and sponsor releases and set up interviews for speakers, sponsors and VVIP delegates. We created a media kit and distributed for over 500 English and Arabic International media, with 40 separate press releases in English and Arabic being picked up by over 12,000 identified media.

The event was the focus of the world’s media with 90 accredited media attending. These included CNBC, CNN, BBC World, Bloomberg TV, CNBC Europe and City 7, 36 regional media, the Financial Times, The Independent, The Telegraph, Grandprix.com and F1 Racing. Business and financial media to motoring media ratio equaled 60:40.

For media enquiries please contact:
+44 (0)20 7313 9180
khp@khpconsulting.com