KHP Consulting - In-Market Exploitation

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KHP were tasked with creating a VIP media event for Diyar Al Muharraq
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KHP developed a holistic corporate and consumer PR and Communications strategy for wi-tribe
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The Motor Sport Business Forum is the must-attend event for motor sport’s global commercial community.
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KHP Middle East produced another spectacular event with the official inauguration of the Seef Mall West Expansion
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The Bahrain Economic Development Board tasked KHP with providing one of the highlights of the 2008 World Economic Forum annual meeting
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KHP Consulting is excited to see the coming together of the McGregor Fashion Group BV and the AT&T Williams team
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MasterCard - in-market exploitation

MasterCard set KHP the objective of developing F1 themed initiatives for use by Mastercard’s local operating units to support the business objectives of card issuance and card usage. KHP worked with a range of regions to deliver this objective.

One example relates to Malaysia, where KHP devised a programme to encourage use of the card in the region, including Singapore and Hong Kong. Spectators were encouraged to buy GP tickets with their MasterCards and would then get a significant reduction on price. In Argentina KHP created a programme using the incentive of GP tickets to drive card issuance. Fulfillment took place at the Argentine GP where a dedicated MasterCard grandstand and reception area was the focal point for the activity. In addition shirts and caps were given to all attendees creating a strong visual image in the grandstand.