KHP Consulting - In-Market Exploitation

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Ford WRC/F1 - in-market exploitation

KHP was tasked by Ford to develop a promotional activity programme to enable Ford markets across Europe to leverage the WRC property to generate retail traffic test drives.

To deliver this objective KHP conceived and created the ‘Ford Rallye Sport Experience’, a road show with portable display units to be exhibited at World Rally events, dealerships and Major shopping centres. KHP worked successfully with 10 European markets to organise 3,000 WRC-themed events for Ford.

The total attendance in 2003 was in excess of 850,000 people and more than 15,000 test drives were generated through the interactive displays.

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The support I received from KHP was outstanding. From the initial event planning to delivering the personal touches on the day, the organisational assistance from KHP was flawless. Feedback from the event participants confirmed it truly was a day to remember. KHP made organising an exciting and unforgettable event tailored to my exact needs as easy as it could be
Owen Gregory
Ford of Europe Product Marketing

BERGER DES!GN, London