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Ford - event management

Ford Racing wanted to increase the use of hospitality throughout the FIA World Rally Championship (WRC) by Ford operating units to support local sales and marketing objectives.

We conceived the entire programme, the ‘Ford Ralley Experience’, as well as its implementation. This involved the creation of a ‘Hospitality Business Unit’ within Ford Rallye Sport to deliver defined objectives covering hospitality usage and financial control. Within the unit we then created a recharge and client account system managed by us.

We delivered a 157% increase in hospitality programmes between 2001 and 2002 and exceeded Ford’s financial targets by nearly 50%.

 

KHP’s strategic thinking and integrated approach has been central to enabling Ford National Sales Companies to leverage our motorsport activity and deliver measurable results
Jost Capito
European Director of Motorsport
Ford Motor Company
BERGER DES!GN, London