KHP were tasked with creating a VIP media event for 
On behalf of the Bahrain International Circuit we conceived and implemented an event to introduce the Kingdom of Bahrain and the new circuit to the media and the sponsors in F1 and to generate significant media coverage.
The Italian GP is one of the highest profile events in sport and therefore we decided to use the backdrop of this GP and the setting of the magnificent Villa Reale in Monza to create and host the ‘Bahrain Experience’.
The event incorporated interactive cultural activities synonymous with the Kingdom to create an experience for media and F1 personnel that communicated the flavour of Bahrain.
The ‘A’ guest list, including Bernie Ecclestone, Michael Schumacher as well as His Highness the Crown Prince ensured a significant broadcast and print media presence, which resulted in substantial air time and extensive exposure in national and international media.
The coverage from the event communicated a positive and distinctive view of the Kingdom.
see also: Bahrain International Circuit - pr & communication