Ford

khp developed and managed the full marketing programme that enabled Ford Europe’s national sales forces to benefit from the brand’s sponsorship of the FIA World Rally Championship

The ‘Ford Rallye Sport Experience’ consisted of a portable display unit containing interactive displays, promotional collateral, and themed customer incentives

It was specifically designed for dealerships and other retail outlets with core objectives of communicating core brand values, and generating footfall and test drives

Roadshow programme ran across 10 countries to coincide with World Rally venues

Nearly one million consumers experienced the roadshow, and 20,000 test drives were successfully generated