Porsche SuperCup

khp assisted the development of the Porsche SuperCup in 1992 as a marketing tool for the Porsche brand

Objective was to reinforce the pureness, beauty and performance credentials of the Marque, which had suffered image problems in the 1980’s

Porsche SuperCup cars have now been racing alongside the FIA Formula One World Championship around the globe for 17 years

Targeted initiatives like the 15th anniversary celebrations , the Porsche children’s driving school and a full range of PR and media events all play a role in informing and exciting the target groups about the diverse range of cars within the Porsche portfolio