Launch of wi-tribe

wi-tribe is an all-new wireless internet service provider with a ‘fun and funky’ brand positioning, aiming for swift market penetration of Jordan, Pakistan and Philippines

khp was responsible for implementing fully integrated launch campaign that included:

strategy and content for wi-tribe website, corporate brochures

staff-recruitment activity, speech writing for CEO, immersive media experiences, full press packs, purpose-built workstations for trial

A press conference with an introduction address from Jordan’s ministry of information

VIP reception at Four Seasons Hotel included performances from camera-enabled ‘free runners’ to embody the freedom of the internet for wi-tribe customers

ongoing internal and external PR and communications post-launch