Aspire Academy

The Aspire Academy for Sports Excellence in Qatar is the world’s leading indoor multi-purpose sports facility

khp was briefed to deliver a full service PR and communications programme including:

a persuasive campaign designed to generate local reappraisal as well as raise international profile

ongoing media centre, web content

regional lobbying of sport governing bodies including FIFA and IOC

showcasing Aspire’s ‘Football Dreams’ talent scouting initiative

A khp team was ‘implanted’ into Aspire organisation to maximise activity effectiveness and communication with the client team