Bahrain International Circuit

khp has developed a number of integrated campaigns to help Bahrain host and promote inaugural and subsequent Grand Prix - worldwide, and to a sceptical local population

Pre-Grand Prix events (alongside circuit planning) included:

‘Yalla Bahrain’, a series of integrated events at the circuit and in the community for local people included art exhibitions and autograph sessions

‘F1 Fever’, a programme to educate the public about F1, included a street festival, a photo gallery and running an F1 car down the Corniche

pro-celebrity race involving Jay Kay, Michael Johnson, Sir Steve Redgrave

showcasing ‘the Bahraini experience’ at Monza to International media and Formula One community

Activity during the Grand Prix included:

welcome party for the GP ‘fraternity’ and media

Creating unforgettable spectator entertainment in F1 village

flawless management of media facilities and circuit PR